identity and communication
identity and communication for a creative hub. zapurza has a unique collection of indian art, and a focus on maharashtra.
‘zapurza’ is a state-of-mind that results in sublime creation. the symbol is an abstraction of a hand and a dove. the circle shows sun. hand stands for creation, dove symbolises peace, and sun depicts vision. this connotes creation for a better world.
communication for the creative hub includes application of identity, designing a responsive website, installing wayfinding system, and generating a format for advertising. the ads focus on ‘zapurza makes creative culture accessible’.
