brand identity and signage system
the work encompassed naming the clinic, and the designing of its identity and wayfinding systems.
identity for a clinic specializing in hormones and diabetes draws on the concept of umbrella care. the ‘D’ becomes an umbrella, and a part of the ‘H’ with a dot shows medical intervention in a system. the clinic’s name helps communicate its expertise to both urban and rural persons. the work evokes trust while fostering efficiency.
